The four exhibits topics "BMW Carbon Core," "BMW Laserlight," "BMW Interieur" and "BMW eDrive" communicate the innovations of the new BMW 7 series in a unique didactic and sustainable way. By combination of sculptural and respectively haptical objects and intuitive digital interfaces, the central messages are communicated in an multisensual, comfortable and spectacular way. In addition, latest technologies like seamless LEDs without any wiring visible inside glas panels, integration of original BMW parts like gesture command modules or the combination of car illumination and animated LED floor screens were used for the staging the exhibits.