One of the most exciting brands in bike sports is first and foremost distributed via its own website. Whether bike world champions, bike subcultures or Pro Tour teams: Canyon is widely trusted by professionals and aficionados and is simultaneously able to collect test victories and design awards. To grant a fully responsive design, reduction and structure are demanded. Now the website provides a lean, visceral and dynamic appeal. Especially the new established “worlds“ navigation in the product segment entails a clear and direct path to all bike types and aficionado‘s interests.