The Asian market is becoming the key market in world's health food market. Also South Korean premium health supplement product market continues to grow and appears separated from the regular market. Regarding to premium health supplement products are growing up rapidly, KGC realized they need a new brand for the premium health food market. According to Cheon Nok Sam concept "More Valuable over time,“ Cheon Nok Sam, Heavenly Bestowed Deer Antlers and Korean Red Ginseng are well combined in a single product. It improves your vigor and vitality.