In order to set up the development of the market strategy, essential questions concerning the changing market requirements and the positioning of the DIN-portfolios market architecture were clarified in a process which involved four steps. Based on the new positioning the CD was adapted within a second phase of development. The world is more than just DIN A4. Yet, inspired by the Fibunacci numbers a strong key visual was created. By following the principal of splitting the surfaces the complete spectrum of the dynamic market requirements can be sewed up.