For the presentation of M2M solutions and Industry 4.0 Cases, a common platform had to be made that both gives an overview of I4 cases within the value chain, and also simulates a Smart Factory with all its machine data and M2M communication. With an assembly line, RFID scanners and touch-screen terminals, users can interactively experience the Smart Factory: global links and M2M communication portrayed with customized give-aways. Interactive white-mockups: industry icons narrating I4 cases via projection mapping. Industrial precision as a design principle.