Bolon is China’s largest sunglasses brand. The major testimonial campaign with the famous actress Sophie Marceau reflects the brands inspiration and connection to french elegance and fashion style. With a complete reinterpretation of the store design this approach gets immediately discernible. The shop space is characterized by high-quality materials. The iconic product presentation is well suited to individualized flagship architecture, but could be implemented in smaller stores and shop-in-shop units in an equally striking and convincing way.