This work is the result of the visual expression of the "Alice’s Adventures on Wonderland, Virtual Reality" exhibition’s identity. The main graphic was designed to express the word Virtual Reality. It visualizes the meaning of Virtual Reality: that the boundary between the connection and repetition is vague. The same concept has been applied to invitation letters, leaflets, banners, catalog etc. Especially for the catalog, several types of the special paper have been used to express Virtual Reality. When the users turn the pages of the catalog, they can be entertained by the characteristics of different types of paper.