What is it for: complete freedom from wires and exceptional sound quality. What problem does it solve: with the A2DP connection profile enabling full audio clarity and wireless control functionality, users can experience the remarkable deep base sound of FREEDOM WIRELESS BLUETOOTH TECHNOLOGY. The integrated intelligent chip set automatically adapts to different music genres for an advanced listening experience. Why should the jury award it: features a high capacity charging pod for faster charging and long lasting power support. Noise cancellation, light weight and comfortable fit. What is the benefit for the user: a smart appearance and a premium look and feel.