AMOREPACIFIC has unearthed the wisdom of Asian Botanicals, and this meaningful brand core value is represented by its design language. The Essential Creme Fluid, an entry product of AMOREPACIFIC has the brand’s essential core value without any decorative elements. Having the contrast of metallic finishing of top and soft texture of the container, it shows the beauty of Asia that advocates "Harmony of Contrast.“ The layered container structure protects the precious botanicals from light and time, as it appears in keeping with the mythic mood of Asia. Also, the reflected shape and material of modern ceramic ware creates the signature look of AMOREPACIFIC.