A new member of the X series family, the X5 Avance Rice Cooker fulfills the business challenge of developing a premium looking design, but with much lower product costs than the top of the range X6. It differentiates itself from its sibling by clever use of a recessed lid, featuring an angled top surface that holds a smart user interface which sensitively guides the user to customize their own preferred rice dish, type and taste. With OmniSpiral IH heating technology guaranteeing the best rice taste, fragrance and texture, the X5 Avance delivers the results and looks Philips users expect.