Beijing Hotpot is an acclaimed Beijing style hotpot brand. The intention was to create a brand image which stresses the very core of the Beijing culture. We illustrated humorous, optimistic and life-loving characteristics of its people and objects, which reflect life in general here. We designed a unique font which stressed the very temperament of this metropolitan, yet traditional city. And we combined those patterns and strong visual perceptions with the shape of a hotpot. We also enhanced it with Chinese brush drawings to showcase daily life of Beijing people and the very embodiment of Beijing culture.