The New ASUS Zenfone3 is a feature-packed smartphone that exudes the spirit of refined craftsmanship and sophisticated engineering, inspired by the beauty of nature. The Zenfone3 is encased with a scratch-resistant 2.5D glass that smoothly curves on the edges, applying the same meticulous glass artistry found on premium watches. The concentric circle texture underneath the back cover and the spun-cut etchings on multiple keys represent ASUS Zen's iconic design signature. The phone’s rounded metal frame delivers tactile comfort and solidity.