The Tian Qing Yong’s brand spirit "Savoring Nature's Bounty" that emphasizes "good tea, good water, exquisite tea set, excellent mood" leads tea drinkers to clear-minded tranquility and refreshes exuberance. The Chinese fonts express delicate identity by using concise and elegant lines. The symbol on the top is inspired by the ancient Chinese coins, and the "Q" symbolizes flowing water around the mountains expressing an Oriental “mountain and water” artistic mood. The brand concept is "Obey to God, Sustain to Nature and Respect to People," which emerges the design of the logo and brings the new trend to Tian Qing Yong.