Within a series of workshops, the future positioning and the new brand identity for the Zentralbibliothek Zürich (library) have been developed. A concise, temporary appearance reflects the change of libraries. Based on the two-colored visual elements, a compact logo which merges the analog and digital aspects has been created. During the process, Keim Identity also created the printing media and business stationery, the give-aways as well as the guidance system and the adaption of the website. On the premises of the Zentralbibliothek Zürich, the information and guidance elements unite the different architectonic building sections to an overall experience.