Boosting creativity in Audi Magazine with uncompromising text and images. Skateboarding was invented in Venice, Los Angeles, in the 1970s by the Z-Boys skate team. Audi Magazine produced material with the Audi RS5 at original locations. The team met Skip Engblom, founder and patron of the Z-Boys, while former Z-Boy and world-class skater Jesse Martinez took the crew on an adrenaline-pumping downhill journey to the Hollywood Hills: Audi RS5 versus longboard. The aim was to produce authentic and timeless images and to convey the passion and timeless appeal of skating.