The exceptional beer created by BraufactuM and the craft beer movement in Germany are rooted in a combination of traditional craftsmanship and innovative spirit. Special attention is given to highlighting the uniqueness of individual types of beer in harmony with the overall range. Primary tasks include label design for various product stories in a defined visual context, the joint development of product stories, help with naming the beers and the creation of information materials, tags and graphic teasers enclosed with the products.