Tiger Basic: with Tiger Basic we wanted to create a font that reflects and reinforces Flying Tiger Copenhagen’s own unique personality – lighthearted, playful, friendly and inviting. Initially the font was created only to give certain products a greater sense of uniqueness and personality. Today, besides being used on products, it is also used in marketing materials and for pop-out words and expressions where products speak directly to consumers. The font emphasizes the quirkiness of our products, designs and the company behind. It is playful without being childish. It is humorous without being funny. And people immediately associate it with the brand