Bring up to date the somewhat outdated corporate design of Symrise PLC – one of the world’s largest producers of scents and aromas. Ensure analog for more flexibility for the increased product range without neglecting the necessary homogeneity. The Symrise brand book forms the basis for the corporate redesign of this M-Dax listed company. The integration of new product categories is made more visible through increased variability and improved combinability, taking new components into account. Typo, color world and logo have all been systematically updated.