TRIO Clear Thinking is the first dishwashing liquid in Korea, having launched in 1966. On its 50th anniversary, TRIO renewed its BI with a design symbolizing integrity and sincerity. All ingredients used are provided on the front label, allowing consumers to use the product safely and with confidence. Also, TRIO Clear Thinking employs a simplistic design solely with the ingredient table to more effectively deliver its message to consumers. The product demonstrates its tradition of 50 years and gratitude for the love that consumers have shown by highlighting integrity and minimalism, its two most distinctive features.