In celebration of the 50th anniversary of “ABC Ginseng Cream,” “Sulwhasoo 50 Years – View on Beauty,” the main theme of the brand book is published with the limited edition product to deliver Sulwhasoo’s 50-year heritage and its unique value as a representative brand of "Asian Beauty." "Layered," the concept of the design expresses harmonious beauty by layering meaningful senses. The book gives sincerity by using Korean traditional binding method called "Jarumaegi," for which each page is folded with the printed side facing outwards. And contents and images are placed on the pages considering the esthetics of space.