The design concept of The SAEM International's SOOYERAN RADIANCE is the simplicity of Korean white porcelain (cap, body) and the roughness of a clay pot (body decoration). Through the wood-patterned cap decoration and the pottery-textured body decoration, the design expresses, that a cosmetic package can become a part of our intimate environment rather than an artifact. To be in line with The SAEM International’s concept, “global eco,” the package uses PET that minimizes carbon dioxide emission as its main material, and to ensure customers of product safety, the body decoration is made with harmless melamine that is used for personal care goods.