The Moongchi and Cancellina exhibition is presented by the Hyundai Museum of Kids' Books & Art to show how artists work and express through the original paintings of two characters, Moongchi and Cancellina. The Hangul (Korean alphabet) typography used for identity features a touch of formativeness, allowing them to be seen as if they were a drawing. We intended this to arouse children's interest and bring harmony between the two characters. Characterized by the unique formativeness of Hangul typography, the exhibition's identity has been utilized in a wide range of applications, including a large banner, spatial graphics and book design.