The new POS concept was aimed at restructuring the way SBB travel centers present information and offers to their clients. So far, the visual communication had been limited to the travel centers’ periphery, seldom noticed and barely perused. The new SBB POS System rearranges the information spatially, hierarchically and thematically, enabling a differentiated presentation. The brochures, pamphlets and products are concentrated on the new SBB frames which, being placed in the middle of the travel centers, bring the information closer to the clients. The frame is a high-quality, expandable modular system that can easily be adapted to meet future needs.