We named the whole brand as “oh care,” followed by brand value “all care for family,” to attribute to Dr. Oppenheim and to associate with the brand positioning “the most gentle expert of bacteriostat.” GBC expects itself to be the partner of every family to take care of their hygiene and health. Since oh care identifies itself as an expert, apart from just focusing on product attributes, lots educational information are also contained on the website to help the users to know more about the symptoms and how to prevent them, which corresponds to the core value of GBC, the expert of preventive medicine.