“Everything about noodles” – Noodle it Festival is one of the food festival on the subject of noodles. At Noodle it festival, you can taste every kind of noodle dishes from Oriental style to Asian and Western noodles. The festival gives you all information about the noodles a you would “google it!” The identity and logo idea came from a long noodle and uses the search box as a main graphical object to let people think or imagine that the festival can tell all about the noodles. Yellow and olive were set as main colors to enhance the sizzling atmosphere of food festival and the modernness as a whole, with the essence of Eastern beauty as the main theme.