Philips Avent uGrow: uGrow is the innovative parenting app for the millennial who turns to their smartphone first for advice. Medically certified, the app securely collects data through uGrow connected devices (e.g. the Smart baby monitor and thermometer). By analyzing feeding and sleeping patterns, parents can track possible problems and share these with their pediatrician. As well as reassuring new parents by visualizing complex data, memorable moments can be captured through photos and "stickers" and then saved to a simple timeline that will grow with baby to the delight of today's and tomorrow's connected parents.