Designed to resemble a normal lightbulb while acting anything but normal, the Hue White ambiance A19 lamp delivers a complete range of natural light to the home, controlled wirelessly via the Philips Hue smartphone app or the supplied Philips Hue switch. Four different tones of natural light are available via personalized settings, whether you want help to wake up, read, concentrate or just relax at the end of the day. Reducing energy consumption by up to 80% and thus perfect for eco-aware early adopters, the Hue lamp is also a product that will convert new users to use the full benefits of LED light.