Public Kitchen is a cooking class platform that provides a wide spectrum of cooking class programs both online and offline with professional chef and cuisine researcher. We draw design keywords such as flexible, unique, intuitive and easy based on brand-oriented images. Public Kitchen's brand identity comes from the characteristic of the brand that embraces varied, flexible contents. Changeable spaces which are formed within a frame imply the identity of Public Kitchen that contains various stories. Using ground marsala color can deliver essential image and symbolizes brand identity that embraces a wide range of contents.