When you hear the word “wearables” the first thing that comes to mind is: technology you can wear. This is exactly the problem and the reason why so few people wear them. So we developed a wearable you WANT to wear. In addition to style and function, we focused on something that's often missing from pure tech design: the emotional connection. With this product we have successfully expressed the emotive, communicative and esthetic capabilities of emerging technological textiles to create a new genre of garment: social wearables.