Siemens Home Appliances brand book: the concept "Closer to the Brand" illustrates the identity and the appearance of the Siemens Home Appliances brand. The brand becomes tangible in visual, narrative and haptic form, bringing to life the brand core "Exciting Possibilities." The high-quality plexiglas slipcase reflects the brand-defining premium product design. The full-page images and the print enhancement emphasize the brand values and the premium standard.