SAP Sports One is a platform and suite of apps that provide direct access to user relevant data. This all-in-one sports software has been created in close cooperation with our co-innovation customers, allowing us to gain real-world insights, by using SAP's Design Thinking methodology. Our focus on co-innovation and novel design has helped us to create a product that offers unique applications on various devices, tailored to each user’s needs. It masters this challenge by sending only the specific information needed, directly to the user’s specific device and interface, yet guaranteeing a consistent user experience across devices.