We developed a range of local Greek wines for Lidl supermarkets. This range addresses Lidl costumers that desire quality products at a low cost. The benefit is that the consumer feels satisfaction for the price he / she paid. The sales and the reception of Lidl consumers proved the effectiveness of our approach. This artistic approach differentiates this range because of its concept: the "character" enhancement of the wines trough the connection of endemic species and the region of the varieties.