To stand out in a crowded space, build an audience with the more casual gamer and maintain the brand’s authenticity with our core consumer, we developed a packaging architecture that captures the essence of the Logitech brand while borrowing esthetic elements from the world of gaming. Sleek, bold and sophisticated, the use of clean, rich photography and black backgrounds allow the product lighting effects to pop off the package. And the meticulous attention to detail – from heavy stock art paper, special finishes, hinge design, metallic foil and a faceted paper tray holder – creates a container that honor the quality of the products inside.