JELLY as a commercial service robot is designed to display high professionalism and friendliness, to change the perception that a robot can only be a toy or tool. JELLY has a gender-neutral look that emphasizes simplicity and elegance, so that it can better fit into the family and workplace setting. JELLY’s motion relies on three rotating shafts with extra flexibility at the neck for a natural and humanized movement. Alongside its human-like emotions and active interaction system, JELLY allows the users to complete various tasks such as video-calls, verbal translation, car booking and sending of emails with great convenience and fun.