For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities. After slipping into IKEA's virtual showroom, visitors are able to explore and configure furniture items and their environmental context in real-time. They can try different fabrics, swap the wall color and even change the time of day to see their combinations in a different light. It empowers the visitor to inspire and expand their mind with new ideas.