The new market hall has become the public heart of the recently revitalized PANZERHALLE, where once tanks and materials for the war effort were churned out. The rebirth of a traditional market hall required two distinct aspects: embracing the industrial charm and reinterpreting market typology. A sophisticated space concept turns the historic industrial substance into a melting pot of producers of high-quality regional goods that are presented in such a manner that transcends shopping and creates a world of enjoyment. Vendors and visitors experience the space, production, shopping and enjoyment together as a one-of-a-kind world of sensation.