The corporate design of the ”Bundesgartenschau BUGA Heilbronn 2019“ presents the characteristics of the national garden show and the city Heilbronn in a colorful, eye-catching and like-able way. The emotional brand mark shows abstract fanned out flowers that form the letters of "BUGA." The colors pink, blue, bright and dark green refer to colors of nature (blossoms, water, weed, plants). They offer a strong feeling of liveliness. The clear and straight typeface provides a good contrast to the striking visual mark and is harmonic at the same time.