Dada embellishes women’s multi-faceted nature. We have transformed this new Chinese brand into a real gem. The individual elements of the collection can be combined in any way you choose. Our objective was to translate this business idea into a compelling brand identity, following an interdisciplinary approach that is tailored to the Asian market. With a store concept as well as corporate design and communication. This mix and match principle is pursued in the design through an individual facet pattern, abstract silhouettes as individual loci of desire and a shooting in which a model reinvents herself again and again.