HaiDiLao Branding
行业分类
品牌
With its 22 years of experience, HaiDiLao Hot Pot, one of the biggest catering brands in mainland China, sets standards in the industry and is well-known for its excellent services. In order to stand out from other competitors and to emphasize its advantages, a new brand design, visualizing the new slogan “Service is Kung Fu,” was launched. In the Chinese language Kung Fu has two meanings. Besides fighting skills it also refers to a good basis, which requires time and patience to establish. Derived from its house specials, a series of vivid Kung Fu mascots, wearing the HaiDiLao uniform, were created to bring this idea to life.
设计公司
Sichuan Haidilao Catering Co., Ltd.
设计师
Bamboo Huan (Creative Direction), Camidi Liu (Design Direction), Danyan Zhao (Graphic Design)
设计奖项
颜色
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姓 名:张经理
微 信:17906535