Grand Tower in Frankfurt will be Germany’s tallest residential building. The key marketing tool is an exceptionally high-quality image book. This is based on the theme “From Sunrise to Sunset” – highlighting the attributes of this unique property for a discerning international target audience around an imaginary 24-hour narrative. To realistically depict a luxurious lifestyle in a yet-to-be-built environment, conventional architectural visualizations were combined with purpose-shot photographs of people. The high-caliber paired with an out-of-the-ordinary storyline, clearly differentiates the image book from other real-estate communications.