To advertise the first-ever BMW M2 Coupé we took the classic nutshell game. Our engaging interpretation features Gigi Hadid as the nut and replaces the nutshells with five BMW M2 Coupés. The one-shot performance linked to eyesongigi.com. Over here five reveal videos plus a highly engaging 360° virtual reality movie engaged more people to inform about the BMW M2 plus invited them to their national BMW website. Both films required an extensive amount of pre-visualization, detailed planning and training to get it right. The campaign globally engaged millions of people through addressing directly the followers of both Gigi Hadid and BMW on social media.