Hanwha Life is an insurance company in Korea aiming to hearty companion customers for their better life. Through a design that reflects warm and careful brand image, Hanwha Life wants to differentiate itself and be a brand that customers keep in mind from the first time on. So Hanwha Life uses the orange color of mother brand Hanwha, red color for its vibrant image and purple color for its sympathy and thoughtful image. Life Ball, a visual motif of Hanwha Life, is a medium that adds value to the customer’s life. It is possible to apply it variously to media according to amounts of content or highlighting points.