As the best logistics company in Korea, CJKX wants to reinforce its brand leadership, awareness and competitiveness in global market. CJKX provides the smart flow of logistics experience and to this purpose, "Smart Flow“ is decided as its brand concept. To reflect integrated, smart, reliable and optimized logistics solution of CJKX, we draw design keywords "Growth," "Expansion" and "Mobility" and constructed the brand experience. Using chrome, the silver color combined with the color of CJ Group can deliver a professional image, and 30° angled graphic motif can communicate CJKX’s speed. So CJKX can provide a consistent brand experience through design elements.