The starting point of the spatial conception is the interplay of light and shadow: two differently designed areas in white and black create two exceptional dualistic but interdependent environments. Light Is Smart – the white side of the brand wall shows the "Smart Home" wall representing presence, technical progress and a future wise preview. The visitors can control the LEDVANCE smart lamps with mobile devices and enjoy the lighting moods. Light Is Classic – the black side represents the product group "Edition 1906." Symbolizing history, nostalgia and a retrospective look onto the past …