For the new start-up brand AXOOM, wirDesign has developed a robust corporate design that is scalable as required. As AXOOM’s business model is anchored in the online world, the idea of prizing the brand from its digital roots seemed like a natural progression. The result was a simple and strong design with a black, white and yellow color scheme, customized AXOOM font and reduction to typography and icons. The screen design and front-end templates for the browser-based platform were developed in close consultation with the client. For the brand’s launch, we additionally demonstrated the tool’s functions and added value with an explanatory film.