"Radically subjective" is the claim of the Bavarian furniture manufacturer and distributor AUERBERG. Founded in 2011, famous designers like the late James Irvine, Herbert Schultes, Alfredo Häberli, Tobias Grau and iF jury chair Fritz Frenkler are designing for AUERBERG. The twin-brothers Thomas and Martin Poschauko have developed a unique graphic design language for interpreting the claim in all promotional material like the product catalog, info flyers, invitations or the latest "operator manual." These pieces have become already collector items and foster the position of AUERBERG as being "radically subjective."