The double "V-zone" under eyes involves in one's skin beauty and apparent age, and this zone has attracted the attention of makeup artists. The new combination of a highlighter, concealer and the brush, Yamato Takumifude created a new category of cosmetic products. Focusing on this important zone, AREA FOUNDY was produced, so that everyone can apply the liquid on their face prettily without any technique. With the concept of "an advanced brush," the product's shape became steam-lined.