Most Chinese liquor brands have an old-fashioned design appearance. To appeal to a changing and more sophisticated consumer base, ZhenYi developed a bottle and box design that conveys values of luxury and quality alongside traditional Chinese motifs. The classic gold and silver on matte black design communicates that this is an old brand, but one that has kept up with the times. The finely decorated box, topped with a golden crown, is the pièce de résistance of this design combination.