This building was designed to tell the story of XYZ Formula cosmetics. The concept is based on moisture products – and the idea of permeation. The façade stimulates compelling interest by using punching plates, which let light permeate at certain angles while blocking it at others. A major feature of the interior design is the linear gradation of purple, orange and related colors that transparently adorn every corner of the space, creating a brilliant linkage to the goal of the brand, and creating an ambience that is futuristic yet warmly familiar.