The new USM product line, Haller E, makes lighting part of a modular furniture system. This landing page for the USM website, exclusively developed for the product launch, allows online visitors to try out the cordless lighting system. The simple design and interactive comparison of the furniture when lit and unlit, shows the difference lighting can make, both to the room as a whole and to individual items of furniture. The website also allows customer to order preconfigured furniture directly from the integrated online shop.